business that leads with
business that leads with
radical authenticity
leveraging your unique
leveraging your unique
Together, we'll decipher your brand's unique energy and strategically infuse it into your business to build your ride-or-die community and convert your dream clients effortlessly through effective brand strategy and messaging that positions you and your offers as the unique solution to your dream clients needs and a website that combines it all with a seamless client experience that automates your sales.
your personal tool to success
energy
see how we can help
build your empire
To build a thriving community, create messaging that connects and converts, and a website that effectively automates dream client sales on repeat.
leading with means the strategic implementation of beliefs, characteristics, values, personality, and more as a ...
leading with
means the strategic implementation of
beliefs, characteristics, values, personality, and more as a ...
tool
first
energy first
energy
dream clients over ideal clients
to my core
I carry this
Here, we make a clear distinction between ideal clients and dream clients. Ideal clients are those that you are capable of serving and serving well, but dream clients are those who light you the f*ck up to serve. And that's exactly who we are strategically calling in through the work that we do together.
radical authenticity
Radical authenticity is the foundation for everything we build for your business. It's what allows us to develop strategies that make showing up for your business effortless, sustainable, and a hell of a lot of fun. This is the core of developing a business that withstands the test of time.
energy-first approach
Leading with energy first means to strategically implement your beliefs, characteristics, values, personality and so much more as a tool to build the business that gives you space to be ALL of you and magnetizes you to dream clients who light you the f*ck up.
authenticity
the bba method
the key to dream client sales
This is what makes the difference between filling your containers with mediocre clients vs. overflowing them with DREAM clients you are balls to the wall excited to serve. Your authenticity, built through the lens of the 6 key concepts of energy, is what we leverage to connect and convert DREAM clients through your website.
beauty
This is everyone's favorite part of building a brand and website and for good reason. One, it's a ton of fun making things look hella beautiful and powerful. Two, its crucial to your website's ability to build trust, credibility, and authority. Quality brands and websites have professional branding and imagery that match the quality of the service they provide.
You're a pro, you should look like one, not an ameture.
brains
Beauty isn't everything. If you want a website that converts, you need to have a website built with an effective strategy to guide your viewers to and through all the information that they need to say "HELL YES" to working with you.
the 6 key concepts of energy
understanding your authenticty
how you want your community to feel
It all starts with this. People don't build successful brands because they fill a need or because of a shared interest. Yeah, that's a small part of it, but what actually keeps people coming back for more is making them feel something.
the impact you aim to leave on the world
What impact do you want to leave? Are you impacting things outside of your business? Policy? Generational change? This concept addresses both your client-centered impact and your impact beyond your clients.
how you show up in radical authenticity
You, in all your power, your goofiness, your bluntness, your drive, and everything in between. This is the foundation on which we build EVERYTHING for your business. It's what drives the connection to your dream clients.
your spicy opinions
Boring opinions never get remembered. I will challenge you to be bold and to be brave with your spicy, ruffle-some-feathers opinions. It drives polarization, which also drives passion and connection with your community.
your NON-BASIC-BITCH BRAND VALUES
If your brand values are things like "trust" "integrity" "diversity... you're doing the bare minimum and no one is going to give a shit. Together, we'll dig into the values that actually make a difference to you, your biz, and your clients.
THE PAIN YOU SERVE + HOW YOU UNIQUELY SERVE IT
Everyone and their mother has the same regurgitated brand story or "purpose". But through the lens of this concept we will determine your unique brand story, what makes you different in business and amplify the shit out of it.
my story
i'm so done being
i'm done being
miserably palatable
Too loud, too bold, too outspoken, too opinionated, too blunt...
I've been told my entire f*cking life that I'm too much.
But the one that really took the cake... was when I got dumped because I was "too driven and it's intimidating." And younger me took that as "I, as I am, in all of my boldness, loudness, goofiness, and everything in between... I am unlovable."
i had made a promise to myself: to always build on authenticity. and i was going to keep it.
and that mentality... bled. everywhere.
LET'S WORK TOGETHER
So I told every person I met that day that I was rebranding. On my break I made a video and announced it on social media.
I committed. Immediately.
Because I knew I valued radical authenticity before I even had the words to describe that value. It’s what I’d wanted for so long for myself. And this was my moment to step into it. And that moment not only inspired my rebrand, but helped birth my methodology of leading with energy first and embodying radical authenticity.
And now, I help women around the world build brands and websites that show ALL of them, in radical authenticity and foster the most amazing connections with the dream clients that leave them more and more in love with the work they do every day.
And you... I'm ready to help you do that too.
And so I became miserably palatable for the sake of everyone else's comfort.
And when I built my first business, I built it on the idea that I needed to act, speak and be what other people wanted. Everything, EVERYTHING became difficult. I couldn't sustain the face that I was projecting to the world based on these expectations I was trying to uphold.
my first business failed... but i learned an invaluable lesson
I wasn't the problem. It was the LACK OF ME that was the problem.
So, when I came back a year later to try again, I made a promise to myself... to do everything in my power to build on a foundation of radical authenticity, so I could show up as I am, as ALL that I am, and ONLY make room for people who value that.
The more I dove into what energy really was, how I could infuse it into my own business, the more easily the clients came, the more willing they were to pay, the better relationships I had with them, and the more passionate I became about my work and my people.
things were great... until i heard doja cat
I was walking to an event for women entrepreneurs and I was having a full on dance-walk-jam-sesh listening to Doja Cat's "Boss Bitch" song when I had a thought, "Wow, if anyone at this event saw my brand and then saw my playlist... they'd be SHOCKED!"
And that's when it dawned on me. I wasn't aligned to my brand anymore.
When I started this business, I was working a 9-5. I was suffocating creatively and I was still trying to figure out just who the f*ck I was.
When I got started, I built my branding around showing "my good side". The side of me that's kind and sweet and wants everyone to succeed. But what I HID was the blunt side of me. The take no shit, give it to you straight even if it hurts your feelings side of me. The side of me that so many people in my life didn't like.
It wasn't that my branding sucked when I first started. I had simply outgrown it. I had stepped into an entirely new version of myself. One that was brave. One that was powerful. And one that was DONE with being palatable.
get to know me, really know me.
atypical fun facts
a socially anxious introvert
When people initially meet me, particularly in a business space, they're shocked to learn that I'm an introvert. While I can handle biz talk just fine, I might have a lil menty-b in my car before a social outing. I will break into hysterical laughter after an interaction that made me anxious and, if i've had an event or day that requires me to talk or listen for an extended period of time, your girl needs a fat nap and about a week of silent recovery.
But public speaking doesn't bother me.
a neurospicy queen
big dog club
i'm secretly 87
I hate the numbers 2 and 4... most even numbers actually, except for 8. I don't know why. Big spoons give me the ick and me and the & symbol have beef... but only when it looks like the infinity symbol. If it looks like a 3 with a stick off the top and bottom, it's fine.
I grew up with my dad telling me that "if it's not over 20lbs, it's not a real dog." While I love all dogs, I do love me some suffocating cuddles from my 125lb English Mastiff, Luna, and a great dane is next on my list of dream dogs.
I'm obsessed with fig newtons, my favorite travel snack is twizzlers nibs (because the shapes DO taste different), and one of my favorite breakfast foods is grapenuts with oatmilk and brown sugar.
take it from the fans
