That's why I work with passionate, service-based women like you to build and scale radically authentic brands that leverage genuine connection to convert dream clients.
You are a bold, wild soul who is meant to be more. Meant to be loud. Meant to be so bright you blind your haters. You are meant to work with a very specific human. One that's obsessed with you, just as you are and is literally over the moon to pay you a premium.
NOT because you're perfectly "professional" - signing off your emails with the perfect "best regards" or showing up in a blazer and full glam on your stories everyday. But rather, because you are completely and unapologetically yourself.
They see you, know you, connect with you, and are excited as fuck to pay you.
When other designers and coaches talk about "authenticity"
People don't build successful brands only because they fill a need or because of a shared interest, but because they make their community feel something that keeps them coming back for more.
What impact do you want to leave? Are you impacting things outside of your business? Policy? Generational change? This concept addresses both your client-centered impact and your impact beyond your clients.
This is the YOU we strategically infuse into your brand, messaging, and website to drive genuine connection with your dream clients beyond the service you provide. Humor, routines, interests, and so much more all have a place to be leveraged.
Boring opinions never get remembered. Your spicy opinions that ruffle feathers and invoke a shift in perspective drive polarization, passion, and connection with your community.
If your brand values are things like "trust" "integrity" "diversity... that's the bare minimum and no one's going to give a shit. We use values that actually set you apart, prove them (words don't sell, proof does), and show your dream clients exactly why they should care.
The foundation of connection, community building, and the "why me" element in your marketing. This concept determines your origin story, your why, your unique approach, and other brand stories that make marketing connective, fun, and effective.
that's why i use my "6 key concepts of energy" framework to build brands that connect and convert
I've been told my entire f*cking life that I'm too much.
Younger me took that as "I, as I am, in all of my boldness, loudness, goofiness, and everything in between... I am unlovable." So, I became quiet and palatable for the sake of everyone else.
And I carried that with me into my first business. I built that business on a foundation on what other people wanted me to be. DOWN TO THE COLOR PALETTE.
EVERYTHING in my business became difficult. I couldn't sustain the face that I was projecting to the world based on these expectations I was trying to uphold.
And now, I help women around the world build brands and websites that show ALL of them, in radical authenticity and foster the most amazing connections with their dream clients that leave them more and more in love with the work they do every day.
I wasn't the problem. It was the LACK OF ME that was the problem.
So, when I came back a year later to try again, I made a promise to myself to build on a foundation of radical authenticity regardless of the cost and use that to call in MY people.
The more I infused my brand energy into my business, things started to change.
Most people are shocked when I say that I'm an introvert, but I'm actually severely introverted (and a tad socially anxious). I'm an intense person in general with an insane intuition (hello scorpio sun) and I'm a massive fan of anything psychology-related or woo-woo that helps me understand why people are the way they are.
Basically, I'm nosey about peoples lives and personalities... but I don't want to talk to them to get the info.
Per the "tiktok doctors", your girl is very certain I have ADHD or SOME SORT of neurospiciness. But I'm not willing to pay an actual doctor to tell me something I already assume, so here we are.
I grew up with my dad telling me that "if it's not over 20lbs, it's not a real dog." While I love all dogs, I do love me some suffocating cuddles from my 120lb English Mastiff, Luna, and a great dane is next on my list of dream dogs.
I'm obsessed with fig newtons, my favorite travel snack is twizzlers nibs (because the shapes DO taste different), and one of my favorite breakfast foods is grapenuts with oatmilk and brown sugar. I love to spend my time at home with my dog, a good show, and an early bed time.
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