my story

I KNOW WHAT IT FEELS LIKE TO FEEL SUFFOCATED IN SOMEONE ELSE'S BOX...

Too loud, too bold, too outspoken, too opinionated, too blunt...

I've been told my entire f*cking life that I'm too much.  

But the one that really took the cake... was when I got dumped because I was "too driven and it's intimidating."  And younger me took that as "I, as I am, in all of my boldness, loudness, goofiness, and everything in between... I am unlovable."

i had made a promise to myself: to always build on authenticity. and i was going to keep it.

and that mentality... bled. everywhere.

So I told every person I met that day that I was rebranding.  On my break I made a video and announced it on social media.  

I committed.  Immediately. 

Because I knew I valued radical authenticity before I even had the words to describe that value. It’s what I’d wanted for so long for myself. And this was my moment to step into it. And that moment not only inspired my rebrand, but helped birth my methodology of leading with energy first and embodying radical authenticity.

And now, I help women around the world build brands and websites that show ALL of them, in radical authenticity and foster the most amazing connections with the dream clients that leave them more and more in love with the work they do every day.

And you... I'm ready to help you do that too. 

And so I became miserably palatable for the sake of everyone else's comfort. 

And when I built my first business, I built it on the idea that I needed to act, speak and be what other people wanted.  Everything, EVERYTHING became difficult. I couldn't sustain the face that I was projecting to the world based on these expectations I was trying to uphold. 

my first business failed... but i learned an invaluable lesson

I wasn't the problem.  It was the LACK OF ME that was the problem.

So, when I came back a year later to try again, I made a promise to myself... to do everything in my power to build on a foundation of radical authenticity, so I could show up as I am, as ALL that I am, and ONLY make room for people who value that.

The more I dove into what energy really was, how I could infuse it into my own business, the more easily the clients came, the more willing they were to pay, the better relationships I had with them, and the more passionate I became about my work and my people.  

things were great... until i heard doja cat

I was walking to an event for women entrepreneurs and I was having a full on dance-walk-jam-sesh listening to Doja Cat's "Boss Bitch" song when I had a thought, "Wow, if anyone at this event saw my brand and then saw my playlist... they'd be SHOCKED!"

And that's when it dawned on me.  I wasn't aligned to my brand anymore. 

When I started this business, I was working a 9-5.  I was suffocating creatively and I was still trying to figure out just who the f*ck I was. 

When I got started, I built my branding around showing "my good side".  The side of me that's kind and sweet and wants everyone to succeed.  But what I HID was the blunt side of me.  The take no shit, give it to you straight even if it hurts your feelings side of me.  The side of me that so many people in my life didn't like.

It wasn't that my branding sucked when I first started.  I had simply outgrown it. I had stepped into an entirely new version of myself.  One that was brave.  One that was powerful.  And one that was DONE with being palatable.