rebel translator
rebel translator
i've always seen people differently...
Because this isn’t about fonts or templates. It’s about translating individuality into design—and building a website that does the pre-selling for you.
As a kid, I could read someone in 30 seconds flat—why they did what they did, what they were really feeling, what they weren’t saying out loud. Friends came to me for advice because I didn’t just skim the surface. I understood the why behind their choices, their beliefs, their behavior.
That gift never left. Now, it’s the edge behind every brand and website I create.
Clients hand me a Pinterest board full of beige neutrals, and I hand back a brand bursting with color that finally feels like them. They ask for “something moody,” and I show them they’re actually bubbly, bold, and vibrant. They say Morticia Addams meets Mötley Crüe in an Elvis Vegas chapel, and I just get it.
- The way you want your community to feel
- The impact you aim to leave on the world
- Your radical authenticity
- Your spicy industry opinions
- Your non-basic-bitch brand values
- The pain you serve and how you uniquely serve it
repel the 80%.
on purpose.
the rebel
philosophy
Most designers start with industries, competitors, and so-called “ideal clients.” I don’t care about that.
I care about you—your individuality, your rebellion, your energy.
Because here’s the truth:
I care about you—your individuality, your rebellion, your energy.
Because here’s the truth:
- Safe design attracts safe clients.
- Templates attract lukewarm buyers.
- Websites built on radical authenticity? They repel the 80% and magnetize the dream 20%.
I don’t design for everyone. I design for the ones who get it.
That’s why every brand I build is anchored in the Six Key Concepts of Energy:
That’s the DNA of brands that stop people in their tracks—and make the right ones say: “I need to work with her.”
What happens when
meets strategy.
meets strategy
This is what happens when your website repels the wrong ones and attracts the right ones.
Every client I work with comes to me knowing they’re different— but frustrated that their online presence doesn’t show it. Once we flip the switch, everything changes.
Like the bridal stylist who told me she wanted Morticia Addams meets Mötley Crüe in a Vegas Elvis chapel. Most designers would have blinked. I understood instantly—and delivered a site so unapologetically her that she booked out through 2026, got featured in a bridal magazine, and even landed a gig with the NFL Draft.
Or the client who swore she loved “moody” design—when her energy was bubbly, bright, and bold. I pushed back, trusted my gut, and built her a colorful brand that finally felt like her. Now? She’s attracting clients who match her vibe, creating with more freedom, and feeling at home in her business again.
What happens when
rebellion
across the globe
serving
industry rebels
industry rebels
Now they want a brand and website that shows it—clearly, boldly, unapologetically.
If that’s you, you’re in the right place.
If that’s you, you’re in the right place.
My clients aren’t chasing “ideal clients.”
They know they’re leaders, innovators, category-of-one powerhouses. They’ve already done the work of owning their weird.
They’re building businesses around dream clients—the ones who light them up to serve, who feel like friends, who push their creativity further.
They’re not afraid of being the odd one out. They’re the ones reshaping their industries by refusing to water themselves down. They’d rather have 100 obsessed clients than 1,000 lukewarm ones.
They know they’re leaders, innovators, category-of-one powerhouses. They’ve already done the work of owning their weird. Now they want a brand and website that shows it—clearly, boldly, unapologetically.
If that’s you, you’re in the right place.
They’re not afraid of being the odd one out. They’re the ones reshaping their industries by refusing to water themselves down. They’d rather have 100 obsessed clients than 1,000 lukewarm ones.
They know they’re leaders, innovators, category-of-one powerhouses. They’ve already done the work of owning their weird. Now they want a brand and website that shows it—clearly, boldly, unapologetically.
If that’s you, you’re in the right place.
For the Few
I don’t design to please the masses. I design to attract the dream few who light you up—and repel the rest.
Radical Authenticity
Because anything less than showing up as the real you isn’t sustainable. I don’t fake it, and neither should you.
Unstoppable Energy
We move with intention, speed, and proof. If someone says we can’t, we prove them wrong. Period.
No Basic Bitch Values
“Honesty” and “integrity” are the bare minimum. Real values—the spicy, polarizing ones—are what make you unforgettable.
Rebel Strategy
I don’t care how “they” say to do it. I care about building strategy and scaling your business your way.
Connection > Convincing
Your dream clients don’t need to be convinced. They need to feel you. Everything I build creates that spark.
values + beliefs
who is this lady?
scorpio, enneagram 7w8, intp, projector
Most people are shocked when I say that I'm an introvert, but I'm actually severely introverted (and a tad socially anxious). I'm an intense person in general with an insane intuition (hello scorpio sun) and I'm a massive fan of anything psychology-related or woo-woo that helps me understand why people are the way they are.
Basically, I'm nosey about peoples lives and personalities... but I don't want to talk to them to get the info.
i'm a neurospicy queen
big dog club
i'm secretly 87
Per the "tiktok doctors", your girl is very certain I have ADHD or SOME SORT of neurospiciness. But I'm not willing to pay an actual doctor to tell me something I already assume, so here we are.
I grew up with my dad telling me that "if it's not over 20lbs, it's not a real dog." While I love all dogs, I do love me some suffocating cuddles from my 120lb English Mastiff, Luna, and a great dane is next on my list of dream dogs.
I'm obsessed with fig newtons, my favorite travel snack is twizzlers nibs (because the shapes DO taste different), and one of my favorite breakfast foods is grapenuts with oatmilk and brown sugar. I love to spend my time at home with my dog, a good show, and an early bed time.
the rebel translator
I’m the rebel translator, sure—but I’m also the friend who will hype your wildest ideas, the strategist who sees the gaps no one else does, and the designer who refuses to play it safe.
When I’m not building brands that flip industries on their heads, you can usually find me [insert 2–3 quick personal quirks—ex: binge-reading thrillers, drinking overpriced coffee, or blasting classic rock while I design].
Because here’s the thing: I don’t believe business has to be sterile or transactional. The more human it is, the more powerful it becomes. That’s what I bring into every project—and what I hope you feel as soon as you land here.
When I’m not building brands that flip industries on their heads, you can usually find me [insert 2–3 quick personal quirks—ex: binge-reading thrillers, drinking overpriced coffee, or blasting classic rock while I design].
Because here’s the thing: I don’t believe business has to be sterile or transactional. The more human it is, the more powerful it becomes. That’s what I bring into every project—and what I hope you feel as soon as you land here.
