brands + websites for women that lead with radical authenticity

brand coach and website designer building

let's make money baby

i'm so sick of business that feels like an exchange

as a heart-led badass who's obsessed with serving the f*ck out of your dream humans, i know you are too.

That's why I work with passionate, service-based women like you to build and scale radically authentic brands that leverage genuine connection to convert dream clients.

You are a bold, wild soul who is meant to be more. Meant to be loud. Meant to be so bright you blind your haters. You are meant to work with a very specific human. One that's obsessed with you, just as you are and is literally over the moon to pay you a premium.

NOT because you're perfectly "professional" - signing off your emails with the perfect "best regards" or showing up in a blazer and full glam on your stories everyday. But rather, because you are completely and unapologetically yourself.

They see you, know you, connect with you, and are excited as fuck to pay you.

be you. be loud. and use YOUR MUCHNESS TO CONVERT THE PERFECT PEOPLE INTO YOUR CONTAINERS.

build your way

don't waste your time trying to change yourself to fit someone else's standard.

I KNOW WHEN YOU hear the word "AUTHENTICITY" YOUR MIND INSTANTLY GOES TO "OH LOOK, ANOTHER BUZZWORD... HOW NICE..."

BUT I FOCUS ON BUILDING FROM A FOUNDATION OF RADICAL AUTHENTICITY AND USE MY SIGNATURE FRAMEWORKS TO strategically leverage YOUR UNIQUENESS TO ACTUALLY IMPACT DREAM CLIENT SALES

building brands + websites that do anything but

CONFORM

When other designers and coaches talk about "authenticity"

*cough* sarcasm *cough*

their "strategy" stops at advice like:

"be yourself"
"share your coffee order"
"show your pet"

...because THAT totally results in sales

let's do it right

the brains behind the leverage

how you want your community to feel

People don't build successful brands only because they fill a need or because of a shared interest, but because they make their community feel something that keeps them coming back for more.

the impact you aim to leave on the world

What impact do you want to leave? Are you impacting things outside of your business? Policy? Generational change? This concept addresses both your client-centered impact and your impact beyond your clients.

how you show up in radical authenticity

This is the YOU we strategically infuse into your brand, messaging, and website to drive genuine connection with your dream clients beyond the service you provide. Humor, routines, interests, and so much more all have a place to be leveraged.

your spicy industry opinions

Boring opinions never get remembered. Your spicy opinions that ruffle feathers and invoke a shift in perspective drive polarization, passion, and connection with your community.

your NON-BASIC-BITCH BRAND VALUES

If your brand values are things like "trust" "integrity" "diversity... that's the bare minimum and no one's going to give a shit. We use values that actually set you apart, prove them (words don't sell, proof does), and show your dream clients exactly why they should care.

THE PAIN YOU SERVE + HOW YOU UNIQUELY SERVE IT

The foundation of connection, community building, and the "why me" element in your marketing. This concept determines your origin story, your why, your unique approach, and other brand stories that make marketing connective, fun, and effective.

that's why i use my 6 key concepts of energy framework to build brands that connect and convert

this is legit

aka: the bba method

then we plug it into a website strategy that works

When you invest in a website, you need one that locks in your dream clients with design, strategy, and authentic expression to sell on autopilot.

Without it, you're stuck closing deals at the pace in which you can answer DMs or put out content that speaks to ALL the buyers, ALL the concerns, and ALL the questions, when your website could be doing the selling for you.

say less. let's do it

authenticity

The YOU in your website - the strategic use of specific elements of the self in order to connect beyond the service with your viewers.

beauty

The quality visuals that set the tone for trust, credibility, and brand personality within milliseconds of someone landing on your site.

brains

The strategy that actually converts - guiding people to and through all the information that they need in order to land on a "HELL YES"

UNAPOLOGETIC UNAPOLOGETIC

the dream life that you've spent years magnetizing, building, and perfecting

amplifying the impact you were put on this earth to make

THAT'S ME! LET'S GO!

the brand + website that feels like the best version of you on crack

the business that's effortless to show up for + the sales that are just as easy

BOLD BRANDS FOR POWERFUL WOMEN

BOLD BOLD BOLD BOLD BOLD BOLD

UNAPOLOGETIC UNAPOLOGETIC

POWERFUL POWERFUL POWERFUL

because you deserve it all.

the income that reflects your genius

my story

I KNOW WHAT IT FEELS LIKE TO FEEL SUFFOCATED IN SOMEONE ELSE'S BOX...

Too loud, too bold, too outspoken, too opinionated, too blunt...

I've been told my entire f*cking life that I'm too much.

Younger me took that as "I, as I am, in all of my boldness, loudness, goofiness, and everything in between... I am unlovable." So, I became quiet and palatable for the sake of everyone else.

And I carried that with me into my first business. I built that business on a foundation on what other people wanted me to be. DOWN TO THE COLOR PALETTE.

EVERYTHING in my business became difficult. I couldn't sustain the face that I was projecting to the world based on these expectations I was trying to uphold.

LET'S WORK TOGETHER

And now, I help women around the world build brands and websites that show ALL of them, in radical authenticity and foster the most amazing connections with their dream clients that leave them more and more in love with the work they do every day.

and that business failed... but i learned an invaluable lesson

I wasn't the problem. It was the LACK OF ME that was the problem.

So, when I came back a year later to try again, I made a promise to myself to build on a foundation of radical authenticity regardless of the cost and use that to call in MY people.

The more I infused my brand energy into my business, things started to change.

the more easily the clients came, the more willing they were to pay, the higher and higher caliber clients I attracted with every project, the better relationships I had with them, and the more passionate I became about my work and my people.

tidbits about me

scorpio, enneagram 7w8, intp, projector

Most people are shocked when I say that I'm an introvert, but I'm actually severely introverted (and a tad socially anxious). I'm an intense person in general with an insane intuition (hello scorpio sun) and I'm a massive fan of anything psychology-related or woo-woo that helps me understand why people are the way they are.

Basically, I'm nosey about peoples lives and personalities... but I don't want to talk to them to get the info.

i'm a neurospicy queen

big dog club

i'm secretly 87

Per the "tiktok doctors", your girl is very certain I have ADHD or SOME SORT of neurospiciness. But I'm not willing to pay an actual doctor to tell me something I already assume, so here we are.

I grew up with my dad telling me that "if it's not over 20lbs, it's not a real dog." While I love all dogs, I do love me some suffocating cuddles from my 120lb English Mastiff, Luna, and a great dane is next on my list of dream dogs.

I'm obsessed with fig newtons, my favorite travel snack is twizzlers nibs (because the shapes DO taste different), and one of my favorite breakfast foods is grapenuts with oatmilk and brown sugar. I love to spend my time at home with my dog, a good show, and an early bed time.