without losing

the you that made it so successful in the first place

scaling agency

personal brand

go from

to

without losing

scaling agency

personal brand

go from

to

the you that made it so successful in the first place

you right, you right

You’ve outgrown the Task-Rabbit era.

now it’s time to scale like the                             you are.

You’ve outgrown your Task-Rabbit era.

it’s time to lead like the

you are.

You did everything “right.” Built the offers. Hired the help. Hit your initial revenue goals. And now you want more—more growth, more freedom, more structure.

But you’re still the face, the executor, and the glue holding it all together—and it’s
exhausting.
GIRL, i know YOU'RE NOT SETTLING FOR BUSY. YOU'RE HERE TO...

  • Use your genius to impact (and make) millions.

  • Build a company that runs on strategy, not survival

  • Lead your agency like a CEO—not a catch-all service provider

  • Scale without sacrificing the personal touch that built your brand

  • Step into bold, premium offers that match your vision and your value

agency CEO

scaling agency

You want to step into high-level leadership—but you’re still stuck in delivery, strategy, and sales.

You dream of scaling—but your systems, operations, and backend aren't built to support it.

You’ve hired help, maybe even built a team—but the business still runs through you.

And honestly? If three new clients landed tomorrow, you might sh*t your pants rather than celebrate.

You’ve tried saying “we” in your content, but you’re still the product.

Most people think it’s simple: hire a VA, add “we” to your copy, and boom—you’re an agency.

But the reality? It’s far more complex.

personal brand 

The shift that no one ever talks about...



You've outgrown your personal brand.

And if you don't address the shift to agency properly... it's going to bite you in the ass...

Your reputation grows—but your role doesn’t.

You’re more in demand than ever—but everyone still wants you, not your agency. Which means scaling = more pressure, not more freedom.

Your audience is confused—

because your messaging is still “me” energy, while you’re trying to sell a “we” offer. They don’t know if they’re hiring you, your team, or some vague collective—and they bounce.

You stall out on marketing—

because you don’t know how to talk about your agency offers without it sounding like you just hired an assistant and jacked up your rates.

You delegate tasks—

but not responsibility. Your “delegation strategy” is basically, “Here, take these things I don’t want to do,” with no roadmap for ownership, growth, or sustainability.

Your team doesn’t stay long-term—

because they have no path for growth, leadership, or visibility into where the business is going. So you keep rehiring for the same role instead of building a team that scales with you.

You add more clients and team members—

before building the infrastructure to support them. So now you’re scrambling to create systems mid-chaos instead of scaling on a foundation.

You raise your rates—

but clients still treat you like a freelancer with an assistant, not the CEO of an agency—because your brand still feels like a personal brand.

You hire help hoping for freedom—

but without a training system, you’re stuck backtracking, micromanaging, and putting out fires that wouldn’t exist if you’d built the backend first.

you don't have to lose your                to scale...

omg slay. let's do it

but here's the thing...

spice

The fear is real:
If I grow into an agency, does that mean my brand has to get cold, corporate, or disconnected?

Hell to the freaking no.

The truth is, most consultants help people scale by adding systems, processes, and team members, but that's how you lose the magic that made your personal brand so successful in the first place and become a cold, corporate agency.

Inside the CEO Growth Lab, I'm helping you scale by translating your brand through The 6 Key Concepts of Energy - the things that made you so magnetic originally - and layering it into every aspect of your agency: your positioning, offers, team, hiring, and marketing.  So your agency becomes the scaled version of you and every single touch point is still hitting those energetic concepts that made people so obsessed with you in the first place. 

From Personal Brand to Agency:
Through The 6 Key Concepts of Energy

Together, we're translating your connection as a personal brand to the level of an agency through my signature brand building framework: The 6 Key Concepts of Energy. We'll translate across brand positioning, infrastructure, and marketing, so you can continue to connect with perfect-fit clients and build a culture that helps you scale.

How you want your community to feel

The foundation of every engagement, offer, and piece of content.

The impact you aim to leave on the world.

No scalable business lacks a mission their community wants to be a part of.

The way you show up in radical authenticity

The foundation of authentic connection, expressive sustainability, and culture.

Your spicy industry opinions

A builder of thought leadership, differentiation, and authority that creates polarization and emotional connection.

Your non-basic-bitch brand values

Connective differentiator, culture builder, and foundation for team expansion.

The pain you serve and how you uniquely serve it

The foundation of your why, your unique approach, your brand stories, and ultimate sales and connection mechanism.

Scalability, team retention, recognition, positioning, repelling and attraction...

When you translate your brand to agency-level... Everything changes

Your personal connection becomes repeatable so you're no longer the bottleneck holding your business back

Perfect-fit clients see your premium positioning and are excited to pay the premium price

The elements of you that made all-star clients know instantly it was the perfect fit? They're amplified, integrated, and agency-positioned without you needing to be always on

Your business scales with a culture that has clients raving, communities fan-girling, and team members staying

Marketing becomes seamless, because you know how to market your premium offers in a way that has your all-star clients... See, obsess, and pay.

Investment: $12,000 [BETA - one spot left]
PIF or 2 Payments

The CEO Growth Lab

Private growth consulting for founders ready to evolve from a personal brand into a premium agency—with the brand positioning, infrastructure, offer suite, and marketing strategy to support it.

6 Months. 3 Pillars.

We’ll audit your existing infrastructure—across your offer suite, operations, and team management—to identify bottlenecks, optimize systems, build the backend required to scale sustainably, and fill any market gaps with premium, agency-aligned offers that elevate your positioning and support your long-term business model.

Business Infrastructure

Once your positioning, infrastructure, and offers are locked in, we’ll build out the assets and systems to support your marketing—from content to rinse-and-repeat campaigns to nurture sequences that move your agency forward.

Marketing Strategy

We’ll reposition your brand to command authority, attract right-fit premium clients, and clearly reflect your shift into an agency—without losing what made your brand so resonant.

Brand Positioning

see it in action

building a company culture

My client was in need of a new team member when her latest hire turned out not to be a good fit even though she had necessary skills and was great to get along with

Together, we evaluated her brand from the perspective of it's growth trajectory and new offers, new agency positioning, and it's origins through the lens of The 6 Key Concepts of Energy.

With that, we strategized how we could build a hiring, onboarding, and team maintenance plan that would attract and retain highly qualified team members with the skills to support the agency's growth and new services, as well as contribute to company culture and stay long-term.

A new, 3-part application process to refine incoming candidates in accordance with their skills, values, long-term goals, and brand culture alignment, as well as test their skills in real applications. 

A new performance review form with built-in questions to assess not just skills, weaknesses, or training gaps, but also to promote innovative thinking, growth mapping, personal investment, business development contribution, and personal accountability for long-term impact on team growth, retention, and happiness.

our solution: 

from standard agency to premium market leader

My client came to me mid-transition from "VA for Designers" to "VA Agency for Designers". The extent of the transition? New team member and the addition of "we" to content. No strategy on how to effectively integrate her team member into her current operations, scale her client base, or reflect agency positioning within her marketing.

After a deep assessment of her current operations, offers, and positioning and comparing that to her goals for a "day in the life of peak business". I saw significant gaps in her positioning, offer suite, and growth potential. 

Refined positioning from VA Agency for Designers to Creative Operations & Marketing Agency to more clearly indicate what she does for her clients, immediately position her for trust and authority, guide expectations for inbound leads, justify pricing, command premium clients, and carve a unique area of the market for her specific skill set.

New premium offer to fill identified gaps within her market that she can fill with the work that she loves doing the most (because it's not just about growth, it's about alignment too). More on this next.

our solution: 

filling market gaps

After assessing my client's current offer suite, operations, and market position, I asked what work she loved doing most, what she would ideally get rid of or outsource, and what she wanted her daily life to look like when her business was operating at it's dream potential.

We compared her current offers to the market and to her dream day potential and identified a perfect gap in the market that she could fill with her dream work for a premium price.

New high-ticket offer built around the identified market gaps, priced in alignment with market research and given a price-raise plan she can execute as she lands clients into the container. Projections around this offer alone indicate a conservative 237% increase in income by January 2027.

Marketing strategy to support positioning, pricing, and attracting best-fit clients for the container and repelling non-aligned clients. This included numerous content ideas, all-star client development, rinse and repeat marketing cycles, and a full document of marketable aspects of the container.

Offer Infrastructure to ready the offer for launch. This included offer strategy, execution planning, forms, questionnaires, portal builds, and more.

our solution: 

marketing improvements

My client was a boss in the DMs, but she had been marketing her agency's services on Instagram for 18 months and had never gotten an inbound lead from content. 

We assessed her differentiating factors, the marketable aspects of her premium services, build before, during, and after client-experience examples, and executed a content audit to review the gaps in her delivery. 

Marketing assessment to understand what her strongest marketing points were, get clear on aligned clients along with their experiences, remove industry language that was causing confusion, and review all marketable aspects of her offer. 

Content audit to review her content prior to publishing on Instagram. I submitted feedback on what to change, why, and how to apply for the future.  Within one week she had her first inbound lead from Instagram. 

our solution: 

sick. let's do it

the details

The Materials

Custom Forms, Audits + Weekly Tasks
From business audits to offer development templates and weekly action plans, you’ll receive the right tools at the right time—customized to where you are and what we’re building.

The Support

Slack Access Monday–Friday, 10–4
You’ll have direct access to me inside Slack for ongoing feedback, idea bouncing, and strategic check-ins—because growth doesn’t wait for your next call.

The Calls

2x Private Calls per Month (60 minutes)
These calls are where we dive deep into strategy, review deliverables, troubleshoot bottlenecks, and map next steps across the four core pillars. You’ll leave each session with focused priorities and clear next actions.

The Container

6 Months of Private Consulting
We’ll work together across a 6-month container to restructure your business from the inside out—so you can build, test, and evolve with real-time feedback.

step 1: application + vibe check

Submit an application and you'll get an email notifying you to set up a vibe check, where we'll chat about your current business and your goals to assess whether this is the right program for you.

step 2: business audit + roadmap

You'll fill out a business autopsy questionnaire that will deep dive into your current business, operations, marketing, etc. as well as set the vision for where you want to go. From there, I'll create a growth roadmap centered around the 3 pillars. 

step 3: initial consultation

After I've completed your roadmap, we'll have a consultation to review all the information, strategies, recommendations, etc. and make modifications to your roadmap based on our discussion.

step 4: weekly execution

Each week I'll deliver tasks for you to complete, with supporting guidance, to your notion portal. These will be in alignment with the growth roadmap established in steps one and two. Modifications can be made as needed based on the semi-monthly consultations and chats in slack.

clients are crushing it inside the ceo growth lab

Restructured her offer suite, introduced a premium new agency offer, and is now on track for a 237% income increase by January 2027.

Went from DFY VA to premium Creative Operations and Marketing Agency

Signed multiple dream clients in the first month after upgrading her marketing + content

Built rinse-and-repeat marketing cycles to book out new team members on demand

Sent out her first five-figure proposal after refining her positioning + marketing

Templatized proposals and automated workflows that save 12+ hours a month

Built + launched internal referral programs that help keep their pipeline full of clients

Got first client inquiries from content within one week of implementing marketing shifts

Launched a second business with aligned brand positioning + marketing development

Built onboarding systems + training for new team members (no more bottlenecks)

Developed rinse-and-repeat marketing for a passive offer that grows her MRR

Created a phase-out + delegation plan so she can step into her CEO role fully

Built a strategic hiring plan to expand her team + raise prices with confidence

from personal brand to premium agency

LET'S FRICKEN GOOO!

$12,000 USD for 6 months

only one beta spot left!! 

The CEO Growth Lab is a six-month private consulting container designed to help you evolve from personal brand to premium agency—with strategy, structure, and support that actually scales.

hell yeah, lets go

You scaled a personal brand. Now it’s time to build the agency.

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