become a category of one

without shoving yourself into your industry's boring-ass box.

who buy, refer, obsess + stay

your 

your

websites that repel the

into clients

80% and convert

websites that repel the 

80% and convert

dream 20%

"good enough"

dream 20%

"good enough"

you right, you right

Yeah, I said it, but you were thinking it.

girl, you're running a whole-ass business and that *crusty* website from 2016 is embarrassing…

your work is revolutionizing your industry and absolutely no one does it like you.

you're not just "a" person in your industry... you are the one running your industry

you know damn well you're running a category-of-one brand

as soon as someone hops on a call with you, they know instantly that you're not even playing the same game as your "competitors"

but when it comes to your website...

People can tell you're playing a whole different game than your competitors, but only after getting on a call with you. Your website didn't do shit to help with that... and it should have... in 3 seconds.

You've got clients, of course. (duh, you're good at sales) But only a rare few are those elite, premium clients you know you're meant to serve

Your clients are obsessed with you and know you're on a totally different level, but new visitors? Your website has them thinking you're an average b*tch

You know damn well you're the leader in your industry, but your website is making you look like one of many...

You're still explaining your value on calls and getting added to a comparison google doc with 3 other people

There's a million experts in your industry, and only one of you, but your website is has you looking like a watered down version of everyone else

AKA: your website is giving...

"Average..."
"Just another..."
"Boring..."
"I'm for everyone..."

It's doing nothing to showcase you as a category-of-one, magnetize your people, or repel the wrong.

As Mariah Carey once said:
"I can see right through you like your bathing in windex"...yeah, she's talking about you.

And until your website has the power to position you as the industry leader and repel the wrong people... 

You’ll keep paying the price.

Ending a sales call only to get added to that comparison google doc with 3 other people who aren't even close to your level of leadership...

Because your website didn't communicate your value in 3 seconds flat.

Blending in with average competitors who play it safe, even though you were born to be iconic.

Because your website was built from just another average designer who didn't know how to leverage your uniqueness.

Watching from the sidelines while that girl who's half as good as you gets the recognition, the dreamy clients, the opportunities... and hoping someone will eventually see yours...

Because your website isn't defining you as a category-of-one

Getting stuck with the clients who are fine. Who do the work, show up, pay, get the resutls, but don't challenge your creativity, stretch you or excite TF out of you!

Because your website was built for basic, not for the repelling high-level leaders actually need.

Fielding inquiries from clients who can afford you, but aren't the premium, elite, light-your-soul-on-fire client that you know you're meant to serve...

Because your website is still calling in everyone instead of repelling the average 80%

Challenging the norms and revolutionizing your industry but only getting half-assed recognition for it...

Because your website isn't saying "THIS is the girl everyone's talking about."

Clients knowing you're on a whole other level...

But your website making you look like you're still competing rather than owning your industry.

Busting your ass with content and delivering stellar results so you can prove your worth to the world...

Because your website wasn't built to showcase your level of leadership.

Most designers will talk your ear off about conversion rates and building brands for "Ideal clients".

I don't give a shit about that.

Because when you repel the 80% who were never your people, two things happen: 

  1. You become impossible to compare
  2. The only ones who are left are the clients who set your soul on fire. 

And that's what the Rebel Philosophy does. 

repel the 80%.
on purpose.

the rebel

philosophy

This is what happens when your website isn’t built to please the masses. It’s built to polarize, to connect, and to convert the fellow rebels who are ready for you.

And that's exactly what we do.

when your website is finally built to repel... everything changes

The recognition you deserve for your brilliance, your genius, and your industry revolution? becomes instantaneous.

Your top tier leadership is undeniable. And as a result? Converting top tier, soul-fire clients becomes s effortless.

Competitors? B*tch where? not here, because your online presence makes it obvious you're so far out of their league.

No more convincing, comparing or justifying. you send The wrong people sprinting for the hills.

Your site does the pre-selling for you and dream premium clients arrive obsessed, correct, and ready to pay top dollar

The opportunities you've been chasing? they find you. pursue you. and multiply for you. 

Investment: $15,000
PIF or 2 Payments

The Top Shelf Sh*t

1 project. 2 weeks. 3 pieces.

We're going to make sure your brand is reflective of you, stands out, and builds immediate trust, memorability, connection and influence.

And, it's fun AF. Duh.

Refresh includes:
  • Color palette
  • Font pairings
  • 3-5 typeface logos

Brand Refresh

Expressive, innovative design backed by sales psychology, built to repel 80% of viewers and convert your dreamiest 20% into clients who buy, refer, obsess, and stay.

Website includes:
  • Showit website design
  • 5-7 pages
  • Baseline SEO
  • 30 days of post-launch support
  • Access to training portal for website management

Repelling Website

No website is complete (or effective) without compelling copy. We'll handle the copywriting to ensure your site's success in repelling, refining, and converting, so dreamy AF clients are the only ones left to say "I'm in".

Copywriting includes:
  • Converting copy written in partnership with our vetted copywriters
  • Backed by the Rebel Philosophy

Copywriting

the process

onboarding

1. Submit an application

2. Schedule your vibe check so we can see if we're a good fit, become fast friends + establish scope

3. Contract + Invoice

4. Entry to your slack channel (with a gif of course) and project portal

pre-work

1. Fill out some beefy questionnaires

2. Do a super fun Pinterest activity

3. Give me all your assets & links. (Don't worry I tell you exactly what I need and where to put it in your portal)

4. 48-hours prior to project start, you're ready to go!

project development

The projects are broken into 3 milestones:

1. Branding Refresh (day 1)

2. Home Page (day 2)

3. Final Site Delivery and Transfer

We'll communicate via slack throughout the project for quick responses to keep the project on track

launch

We'll get that baby live during the transfer window and run final tests and finishing touches over the weekend. 

The following Monday, you'll be ready for public launch!

Following the launch you'll get access to:
  • 30 days of support
  • the training portal for website management

receipts don't lie.

My client came to me with a DIY'd kajabi site her VA had 75% finished that was "not representative of the caliber of work we deliver for our clients". I noticed an immediate gap not just in her website strategy, but her brand presentation.  I expanded on the corporate-esque brand she brought with her to show both her expressive edge and friendliness to create immediate trust and build expectations instantly.

When we were done...
  • she had a website she (and her dream clients) were utterly obsessed with
  • she has expanded her agency, as well as launched and scaled new offers
  • she's expanded her speaking career
  • she's now carving a unique margin in her market for her to become recognized as the number one network in that space

It's not about just building a beautiful website, it's about building a movement that's able to grow with time. 

My clients aren’t just running businesses. They’re running the damn industry.

I feel like you just understand what the f*ck I'm trying to build and say.

My client told me she wanted her brand to feel like "Morticia Addams marries Mötley Crüe in an Elvis Presley cathedral in Vegas."

Most designers would have frozen or recommended against it for the bridal industry.

Me? I said, "say less." The result? A site so unapologetically her that
  • she's booked out nearly a year and a half in advance 
  • her entire client base is dream clients
  • she got featured in a bridal magazine
  • she doubled her rates
  • she landed gigs at the NFL Draft
  • she collaborates regularly with leaders in photography and media

This is what happens when your website stops playing it safe and starts polarizing.

My clients aren’t just running businesses. They’re running the damn industry.

She came to me with a DIY template website she knew wasn't cutting it and branding she "really liked".  I put together a refreshed brand that was much more representative of her, her leadership, her caliber, and she said "Don't even look at my old branding. The new is perfect!". We moved on to build a website that positioned her service as more than a "nice to have", but rather a service that shapes perception, leadership, self-love, and success. 

And less than a year later? She has...
  • built insane confidence in her service and leadership and confidently sends people to her website over and over again knowing it represents her properly
  • is recognized as the authority in her space
  • hit her 3-5 year goal of expanding to a boutique and studio in less than one year
  • increased her income

My clients aren’t just running businesses. They’re running the damn industry.

She told me "I love pink and I'm not afraid of color!" And my heart just about burst from happiness. She was already starting to build a name for herself as "the pink girl", so when building her brand and website, we leaned all the way in and leveraged that as a factor to build instant recognition in a sea of whites and neutrals in the bridal industry. 

Now? She's absolutely crushing it...
  • her brand is instantly memorable
  • she's now been featured in a bridal magazine and ranked best in weddings
  • she has increased her rates
  • she hit her entire booking goal for the year within the first 3 weeks of January. 
  • she's opened opportunities for collaborations in photography, media, and expansive vendor partnerships

She's not for everyone and in embracing that fully, repelling the unfit, she's been recognized for her leadership and memorability in her space. 

My clients aren’t just running businesses. They’re running the damn industry.

And we can't forget the honorable mentions of just a few of my clients...

Because this is what's possible when you don't conform. When you embrace your uniqueness, your leadership, your rebellion. You become irresistible to your perfect humans and incomparable in your industry. 

No one does it like you. And your website should make that crystal clear. 

My clients aren’t just running businesses. They’re running the damn industry.

10x her income in 6 months

7 figure agency

speaking on global stages

dream clients signed + paid in less than 12 hours

am i a good fit?
"20" questions edition

Still have questions? Apply and we can talk all about it on our Vibe Check + Scope call!

Love a good GIF or movie quote?

I swear I'm 10x funnier with a good GIF and roughly 70% of my vocabulary is from White Chicks, Emperor's New Groove, or an audio.

Looking for a designer with corporate communication?

That's definitely not me. We'll be chatting it up in slack, dropping voice notes, looms, f-bombs and gifs 

Are you a funky, expressive, color-obsessed baddie?

Slay! Me too! We'll get along just fine and your website will be absolutely dope.

Unwilling to switch to Showit as a design program?

The creative freedom + flexibility in Showit is unmatched. She is my queen and I'm loyal. Don't ask me to design elsewhere. 

Are you a-okay being the "weirdo" in your industry? 

I am for the weirdos, the rebels, the bold, brilliant, powerhouses who aren't afraid to go against the grain.

Looking for colorless, clean girl, or corporate design style?

I love that for you, but as you can probably see... that's not my vibe. I'm happy to give you some recs though!

you're going to want to join the fandom...

Thank so much for capturing the power of my mission and bringing it to life, visually. THANK YOU x 100000.

You saw my vision and brought it to life.

Working with molly has truly been a dream

I feel supported in my journey of building and growing my brand in a way that i didn't before.

Loved everything about the experience. 

hell yeah, lets go

You’re not too much. You’re just                        for the wrong rooms.

You’ve done the work to own your weird. Now it’s time for your website to amplify it.

too rare