You've got that sneaky feeling that you're meant for more... HA! Just kidding. That feeling is fucking suffocating.
sales are poppin'. Client results are off the charts.
At a glance, you're crushing it... But...
You’re not just doing great work—you’re changing the standard, and once it's known, everyone else will be scrambling to catch up.
You’re not one of many—you’re the one people study, copy, and pretend they didn’t learn from.
You’re already a category-of-one—and anyone who’s actually worked with you knows it immediately.
It takes about five minutes on a call for people to realize they’ve been entertaining options that aren’t even in your league.
investing in your brand was no problem
And for someone on your level that'sa problem.
Your website is making you look like "just another standard industry participant"
NOT "this is the woman who SETS the standard."
You show up like a leader literally everywhere else—and then your website walks in acting like the pick me of the business world... gross.
You’ve got that high-level baddie in your DMs—the one you know you could absolutely crush it for—and somehow, she’s not even considering you (hint hint: it's your website babe)
Someone lands on your site—and within seconds, you’ve been mentally filed under “Good option, add her to the comparison list." (when you know your work is incomparable)
You’re going live on Instagram again… while the girl who's half as good as you is getting invited onto the podcasts you listen to.
Your website is grouping you with people who aren’t even in your league—and you’re low-key pissed because it’s underselling you.
As Mariah Carey once said: "I can see right through you like your bathing in windex"...yeah, she's talking about you.
And until it is... you'll keep paying the price.
Getting added to that comparison google doc with 3 other people who aren't even close to your level of leadership...
Because your website didn’t make your difference obvious in 3 seconds flat.
Blending in with average competitors who play it safe, even though you were born to be iconic.
Because your website was built by a designer whose focus was conversion and sales NOT the repelling that makes you incomparable.
Watching that girl who's half as good as you post another reel about her latest press release while you're hunting down someone to guest on your podcast...
Because your website isn't defining you as a category-of-one.
Silently wishing you could sign that one person who feels so out of your league and settling for the clients you've come to expect day in and day out.
Because your website doesn't repel in the way elite clients need to recognize high-level leaders.
Sending emails to event coordinators every month, hoping your pitch deck was strong enough to land you a spot on the speaker panel...
Because your website was built for sales not for the repelling that breeds instant recognition.
Settling for another IG live instead of a publicized guest feature on a top-rated podcast.
Because your website isn’t making you look like someone they have to invite
Clients knowing you're on a whole other level—but everyone else still needs to binge your content for weeks before it finally clicks.
Because your website isn't making it obvious that you're miles ahead of everyone else.
Forcing yourself to be content with the clients you have, even though visualizing THAT GIRL messaging you one day is your daily ritual.
Because your website wasn't built for someone like her to recognize your leadership.
that's because your website wasn't built to repel
Most designers will talk your ear off about conversion rates and building brands for "Ideal clients".
I don't give a shit about that. We're here to repel.
Because when you repel the 80%, you become INCOMPARABLE to anyone else and IRRESISTIBLE to the top 20%.
And that's exactly what the Rebel Philosophy does.
We're going to make sure your brand is reflective of you, stands out, and builds immediate trust, memorability, connection and influence.
And, it's fun AF. Duh.
Refresh includes:
Color palette
Font pairings
3-5 typeface logos (these are not custom calligraphy)
Brand Refresh
Expressive, innovative design backed by sales psychology, built to repel 80% of viewers and convert the top 20% into clients who buy, refer, obsess, and stay.
Website includes:
Showit website design
5-7 pages
Baseline SEO
30 days of post-launch support
Access to training portal for website management
Repelling Website
No website is complete (or effective) without compelling copy. We'll handle the copywriting to ensure your site's success in repelling, refining, and converting, so your leadership and energy is undeniable.
Copywriting includes:
Converting copy written in partnership with our vetted copywriters
2. Schedule your vibe check so we can see if we're a good fit, become fast friends + establish scope
3. Contract + Invoice
4. Entry to your slack channel (with a gif of course) and project portal
pre-work
1. Fill out some beefy questionnaires
2. Do a super fun Pinterest activity
3. Give me all your assets & links. (Don't worry I tell you exactly what I need and where to put it in your portal)
4. 48-hours prior to project start, you're ready to go!
project development
The projects are broken into 3 milestones:
1. Branding Refresh (day 1)
2. Home Page (day 2)
3. Final Site Delivery and Transfer
We'll communicate via slack throughout the project for quick responses to keep the project on track
launch
We'll get that baby live during the transfer window and run final tests and finishing touches over the weekend.
The following Monday, you'll be ready for public launch!
Following the launch you'll get access to:
30 days of support
the training portal for website management
receipts don't lie.
My client came to me with a DIY'd kajabi site her VA had 75% finished that was "not representative of the caliber of work we deliver for our clients". I noticed an immediate gap not just in her website strategy, but her brand presentation. I expanded on the corporate-esque brand she brought with her to show both her expressive edge and friendliness to create immediate trust and build expectations instantly. When we were done...
she had a website she (and her dream clients) were utterly obsessed with
she has expanded her agency, as well as launched and scaled new offers
she's expanded her speaking career
she's now carving a unique margin in her market for her to become recognized as the number one network in that space
It's not about just building a beautiful website, it's about building a movement that's able to grow with time.
My clients aren’t just running businesses. They’re running the damn industry.
I feel like you just understand what the f*ck I'm trying to build and say.
My client told me she wanted her brand to feel like "Morticia Addams marries Mötley Crüe in an Elvis Presley cathedral in Vegas."
Most designers would have frozen or recommended against it for the bridal industry.
Me? I said, "say less." The result? A site so unapologetically her that
she's booked out nearly a year and a half in advance
her entire client base is dream clients
she got featured in a bridal magazine
she doubled her rates
she landed gigs at the NFL Draft
she collaborates regularly with leaders in photography and media
This is what happens when your website stops playing it safe and starts polarizing.
My clients aren’t just running businesses. They’re running the damn industry.
She came to me with a DIY template website she knew wasn't cutting it and branding she "really liked". I put together a refreshed brand that was much more representative of her, her leadership, her caliber, and she said "Don't even look at my old branding. The new is perfect!". We moved on to build a website that positioned her service as more than a "nice to have", but rather a service that shapes perception, leadership, self-love, and success.
And less than a year later? She has...
built insane confidence in her service and leadership and confidently sends people to her website over and over again knowing it represents her properly
is recognized as the authority in her space
hit her 3-5 year goal of expanding to a boutique and studio in less than one year
increased her income
My clients aren’t just running businesses. They’re running the damn industry.
She told me "I love pink and I'm not afraid of color!" And my heart just about burst from happiness. She was already starting to build a name for herself as "the pink girl", so when building her brand and website, we leaned all the way in and leveraged that as a factor to build instant recognition in a sea of whites and neutrals in the bridal industry. Now? She's absolutely crushing it...
her brand is instantly memorable
she's now been featured in a bridal magazine and ranked best in weddings
she has increased her rates
she hit her entire booking goal for the year within the first 3 weeks of January.
she's opened opportunities for collaborations in photography, media, and expansive vendor partnerships
She's not for everyone and in embracing that fully, repelling the unfit, she's been recognized for her leadership and memorability in her space.
My clients aren’t just running businesses. They’re running the damn industry.
And we can't forget the honorable mentions of just a few of my clients...
Because this is what's possible when you don't conform. When you embrace your uniqueness, your leadership, your rebellion. You become irresistible to your perfect humans and incomparable in your industry.
No one does it like you. And your website should make that crystal clear.
My clients aren’t just running businesses. They’re running the damn industry.
receipts don't lie.
When we were done...
It's not about just building a beautiful website, it's about building a movement that's able to grow with time.
My clients aren’t just running businesses. They’re running the damn industry.
I feel like you just understand what the f*ck I'm trying to build and say.
Most designers would have frozen or recommended against it for the bridal industry.
Me? I said, "say less." The result? A site so unapologetically her that
This is what happens when your website stops playing it safe and starts polarizing.
My clients aren’t just running businesses. They’re running the damn industry.
And less than a year later? She has...
My clients aren’t just running businesses. They’re running the damn industry.
Now? She's absolutely crushing it...
She's not for everyone and in embracing that fully, repelling the unfit, she's been recognized for her leadership and memorability in her space.
My clients aren’t just running businesses. They’re running the damn industry.
Because this is what's possible when you don't conform. When you embrace your uniqueness, your leadership, your rebellion. You become irresistible to your perfect humans and incomparable in your industry.
No one does it like you. And your website should make that crystal clear.
My clients aren’t just running businesses. They’re running the damn industry.
10x her income in 6 months
7 figure agency
speaking on global stages
dream clients signed + paid in less than 12 hours